Pure Entertainment was formed in April 1996 by five highly experienced developers determined to produce the most exciting, unique games in the world. Since then, the company has expanded to three teams and almost thirty people, working on major titles for some of the biggest names in the videogames industry. Pure is currently developing for all current and forthcoming games platforms, the first release being the hotly-tipped Rat Attack, to be published worldwide by Mindscape on PlayStation and Nintendo 64. The company's second release, Respect Inc, will be launched by Psygnosis on PC and PlayStation early in 1999. Although Pure Entertainment is a new name in the games industry, team members have worked on a vast array of hit titles, for companies as diverse as Maxis, Sony, Virgin, Electronic Arts, Rare, Mindscape, Interplay, Psygnosis, BMG, Gremlin and Ocean. Pure is dedicated to producing titles which stand out from the mass of 'me-too' products which currently flood the market. Instead of following last year's trends, Pure constantly strives for innovation, not emulation.